Portfolio

Select

 #Branding

Select - is the new personalized Banking by Terabank.
It is the brand of the few. It’s strong, solid and masculine. 
The naming highlights the importance of the individualism and exclusivity of selected individuals. 
 
 

Visual identity of the brand is built around the solid and structural logotype. Essential part of the logo is letter S and pointing arrows (triangles) that once more symbolize brand’s concentration on the individual.

 
           
 
 

 

 

 

 

 

 

 

Credits

Client - Terabank

Agency - Windfor’s

 

Creative Concept - Nino Gordeladze, Vato Kavtaradze, Beqa Meparishvili

Executive Creative Director - Nino Gordeladze

Senior Copywriter - Irina Sakvarelidze

Senior Art Director - Mari Sukhishvili

Art director - Teona Shelia

Creative Strategy - Tsotne Mazmanishvili, Giorgi Chikhradze

Client Service Director - Tamar Tsintsadze

Account Manager - Mariam Gogodze

 

Head of Design - Natia Kvaratskhelia

Graphic Designers - Sergo Titenkov, Meko Chikadze