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TREESPOND

 #Digital  #Campaign

TREESPOND! – Our new campaign for OXYN - a blockchain ecosystem for "Green Community".

We believe that ignorance of the climate change problem is as devastating as the climate change itself. In order to compensate the damage a single ignorant opinion can cause, we created platform that gives people opportunity to fight against particular ignorant statements with an instant action.

The main antagonists of our campaign are Politicians, for the moment mainly Donald j. Trump, who is the biggest climate problem denier from the highest media stage.

 

At www.treespond.com you can find each and every quote about environmental issues delivered by Trump such as: 

 

Each quote is evaluated with an ignorance scale (specially created for the project). The more ignorant the phrase is, the more trees must be planted to eliminate the quote. You can also invite your friends to eliminate the quotes faster.

As soon as the quote is "Treesponded", in partnership with American Forestry Association, certain amount of trees are planted across the national forests of California recently devastated by the wildfire.

 

You, as a contributor, will receive a special certificate for the trees you’ve planted, the regular photo updates to monitor the progress of the trees and, as the reward, certain amount of OXYN Coins.

 

Credits

Client: OXYN

 

Agency: WINDFOR'S

 

Creative Chairman - Vato Kavtaradze

Creative Director - Bibi Asatiani

Executive Creative Directors - Beqa Meparishvili, Nino Gordeladze

Strategic Planner - Tsotne Mazmanishvili

Senior Art Director - Mari Sukhishvili

Senior Copywriter - Irina Sakvareidze

Copywriter - Aleksandre Kokosadze

Client Service Director - Tamar Tsintsadze

Account Manager - Mariam Gogodze

 

Design Head - Natia Kvaratskhelia

Senior Graphic Designer - Sergo Titenkov

Graphic Designers - Davit Chanadiri, Meko Chikadze

Illustrator - Tamta Malazonia

Web Designer - Zura Chavchanidze

 

Production:

Executive Producer - Natia Nikoleishvili

CGI - Sandro Nakashidze

Sound Design - Paata “Godfather” Godziashvili