The rebranding of “Chveni Fermeri” (Our Farmer) a dairy product line of Nikora, one of the prominent local food producers and supermarket chains in Georgia was inspired by the simple fact – people tend to consume these products on a daily basis.
That’s why we named the brand “DGIS” (in translation from Georgian - “daily”).
The packaging of DGIS Products also reflects the idea of daily consumption, reminding a newspaper and telling a different and amusing story concerning a particular product (cheese, sour cream, yogurt etc.).
Within the launch campaign we also created a real newspaper instead of a typical flyer and made a regular buying process little bit more interesting.
Creative Chairman: Vato Kavtaradze
Creative Director: Bibi Asatiani
Executive Creative Directors: Nino Gordeladze, Beqa Meparishvili
Copywriters: Iko Sakvarelidze, Tsotne Mazmanishvili, Constantine Makharadze
Art Director: Matassi Sulakauri, Mari Sukhishvili
Account Team: Inga Svanidze, Tamar Tsintsadze
Designers: Ruslan Beridze, Zakharia Metreveli, Natia Kvaratskhelia
Chief Strategist: Lado Malazonia
Research Analyst: Giorgi Sabadze
Matassi Sulakauri, Eka Zaitseva, Iko Sakvarelidze, Constantine Makharadze, Natali Burduli
Newspaper Designer: Natia Kvaratskhelia
Corrector: Lela Ochiauri