Lisi development - Branding
Lisi Development is a company with a big vision, which stands for a certain lifestyle, rather than just selling acres of land or furnished apartments.
The design thinking tries to put forward the brand values; ecological and healthy lifestyle in green area within the community with shared values.
Graphic identity of the brand is mostly designed using negative space. There is a main shape of house in the white space between the trees for the trademark and similarly, brand architecture of different products is built on same principle.