Portfolio

Caucasus Online Rebranding

 #Branding  #Design  #Case Study


IDEA & CONCEPT

The concept is based on the fact that generally a globe is asociated with the availability of information and
connection with the universe.


OLD LOGO

Through years Caucasus Online has been established as a distant brand. Key objective of new branding was to narrow the gap between the customer and the company and to move from ‘non-human’ and ‘upscale’ to ‘smart’, ‘simple’ and ‘available’.


NEW LOGO

New company logo was created carrying the main message of the company: “It’s simple, it’s  affordable, and it’s for you”. Central element of the logo is a globe assembled with first letters of  the company name – C and O.


 

Credits

Account Manager : Dimitri Vachnadze
Strategy: Lado Malazonia
Designer / Illustrator : Ruslan Beridze
Logo Adaptation to Georgian Language : Zakharia, Vano Saginashvili