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Pane

 #Branding  #Naming  #Packaging

NIKORA, is the leading local food producer operating on the Georgian market for 21 years.

The task of the agency was to come up with the naming and branding concept for the

launch of the new pastry line.

 

The Name ‘Pane’ is short, easily pronounced and of the latin origin meaning bread and baked goods. While branding concept is based on the concept of colorful landscape, that highlights the

fertility of land and the idea behind the business.

 

 

 

 

 

 

Credits

Client: Pane

Agency: Windfor’s

 

Chief Creative: Vato Kavtaradze

Executive Creative Director: Nino Gordeladze

Naming: Irina Sakvarelidze

Strategic Planners: Tsotne Mazmanishvili, Giorgi Chikhradze
Head of Client Service Department: Tamar Tsintsadze

Senior Account Manager: Inga Svanidze

 

Head of Design: Natia Kvaratskhelia

Senior Designer: Sergio Titenkov

Graphic Designer and Art Direction: Davit Chanadiri