Portfolio

Benefits - Image Campaign

 #Film  #Non-standard  #Campaign

Within the image campaign for the leading insurance company Benefits, special Exhibition/Performance was organized.

On the show each exhibited item was an objectification of a negative emotion.

 

The guests could transform from passive viewers into performers and were allowed not only touch, but destroy all the art objects.

The act of destruction was one of a kind manifesto that represented a victory over negativity and a thirst to move on to a new step

 

 

 

 

 

 

 

Credits

Client: Benefits

Agency:Windfor’s

 

Creative Chairman: Vato Kavtaradze

Executive Creative Director: Nino Gordeladze

Senior Copywriter: Irina Sakvarelidze

Senior Art Director: Mari Sukhishvili

Art Director: Teona Shelia

Client Service Director: Tamar Tsintsadze

Account Manager: Mariam Gogodze

Head of Design: Natia Kvaratskhelia

Graphic Designer: Meko Chikadze

 

Production service: 1991 Productions (Anna Khazaradze, Nino Chichua)

Directors: Nino Gordeladze; Mari Sukhishvili

Director of Photography: Giorgi Shvelidze

1st AD: Giorgi Mukhadze

GoPro Service: Nika Paniashvili

Focus Puller: Manu Elijarashvili

Assistant Camera: Guram Mosikashvili

Making of/Camera 2: Buro

SFX: Dato Gvasalia

Technical Manager: Natia Nikoleishvili

Set Manager: Irinka Kavtaradze

Editing/Color Grading: Goga Tsikolia

3D Artist: Koba Khvedelidze

Grip & Electric: Mikheil Saganelidze, Leri Kapanadze, Levan Chutkerashvili, Tamaz Gogberashvili, Alexander Gujabidze, Bidzina Chkaidze, Vazha Aprasidze

 

Production Design: Polina Rudchik, Sandro Nadareishvili

Costume Design: Natia Kvaratskhelia

Ceramic Studio: White Studio

Ceramic Artist: Nato Eristavi

Set Construction: Jimsher Berdzenishvili

Make-up: Nana Sulakvelidze

 

Original Music and Sound Design: Post Red Audio

Sound Recordist: Tengo Mandzulashvili

 

Photos by: Kikala Studio

 

Special Thanks to:  

Sopo Kechkhoshvili, Tamar Tsintsadze, Inga Svanidze, Tinatin Khapava, Davit Chanadiri, Nanutsa Ediberidze, Elene Kirvalidze, Salome Bochorishvili, Tamar Postkhverashvili, Tika Shelia, Anno Jishkariani; Lado Gachechiladze; Bebe Sesitashvili

 

Nino Daraseli; Mari Nakani; Meri Giorgobiani

 

Georgian Museum of Fine Arts