Dze _ Georgian Project
#Film #Non-standard #Campaign
Stylish clothes and accessories easily grab everyone’s attention.
Everybody talks about street fashion - while Jackets, t-shirts and sneakers, with the 90s touch are becoming trendy once more.
Their material and social wellbeing entirely depends on the public and their willingness to make systematic donations.
With the help of the modern and stylish trends we’ve decided to put the important issue that is philanthropy, in the spotlight.
So, we created the pseudo brand ‘Dze - Georgian Project’ a façade for the famous name - Dzegvi shelter.
The models of the campaign are the inhabitants of the shelter, wearing their own clothes posing in their everyday environment.
American friends of Georgia
Creative Chief: Vato Kavtaradze
Executive Creative Director: Nino Gordeladze, Beqa Meparishvili
Creative Director: Bibi Asatiani
Senior Art Director: Mari Sukhishvili
Senior Copywriter: Irina Sakvarelidze
Art Director: Teona Shelia
Client Service Director: Tamar Tsintsadze
Senior Account Manager: Inga Svanidze
Junior Account Manager: Tina Khapava
Senior Graphic Designer: Sergo Titenkov
Graphic Designers: Masho Nartkoshvili, Meko Chikadze
Editor and Color Grading: Goga Tsikolia
Executive Producer: Natia Nikoleishvili
Director: Nata Sopromadze
DOP: Irakli Metreveli
Gaffer: Tengo Kasradze
Photographer: Anka Gujabidze
Art Department and Costume Design: Sopo Kharebashvili, Tamar Guliashvili, Nata Sopromadze
Make-up and Hair: Anuka Murvanidze Beauty School
Make-up assistant: Masho Nadiradze
Unit Production Manager: Zuka Gharibashvili
Editing: Levan Butkhuzi
Color Grading: Nodar Nozadze
Sound Design: Paata ‘Godfather’ Godziashvili
Making of: Buro; Makho Kipshidze, Irakli Solomonishvili
CG Artist: Rhea Mamatsashvili
3D Model: Koba Khvedelidze
Music: Nika Machaidze
Technical support on Set: ‘Silk Factor Studio’ Goglika Khaindrava
Clothes: Nino Mamasakhlisi - Las impeccably
Universal Advertising Company
And special thanks to:
Mercedes Benz Fashion Week
Chaos concept Store