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The Book of my Class - Finca Bank

 #Design  #Non-standard

Finca Bank wanted to raise awareness of financial literacy in Georgia. And especially in younger generations.

So to do it in interesting and playful way, we’ve created ‘The Book of my Class' - interactive and entertaining book for children. Where we defined the concept of money, importance of saving and how to manage resources effectively.

 

'The Book of my Class' is a time capsule, a diary, where each class preserves special moments from school life. The book were sent across Georgia.  It was received with an exceptional interest, especially by the children.

 

 

 
 
 
 
 

Credits

 

Agency: Windfor’s

Client: Finca Bank

 

Executive Creative Director:  Nino Gordeladze

Art Director: Matassi Sulakauri, Irina Sakvarelidze

Copywriter: Irina Sakvarelidze, Tsotne Mazmanishvili

Illustrations: Ruslan Beridze

Designer: Ruslan Beridze, Zacharia Mesropov

Account Team: Tamar Tsintsadze, Tuta Galegashvili, Vaska Chubinidze

Production Team

Book Editor: Nino Gordeladze

Producer: Tami Morchiladze

Set Design/Art Director: Mari Sukhishvili

Director/Editing/Dop: Goga Tsikolia