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Profy 505

 #Branding

Profy 505 is a platform for Android and IOS, focused on outsourcing the household tasks, uniting different professionals (PROFY’s) and users, seeking for a concrete household service, such as plumbing, cleaning, gardening and others. Users describe the task and indicate a budget, community members then bid to complete the task.

 

Agency talk was to come up with an name and visual style of the platform.

 

Naming highlighted professionalism of the members and emergency and importance of the tasks, visualized by figure 505 that resembles abbreviation of SOS.

 

Branding, inspired by two components, visualizes repair nut and SOS, performed by special typography of 505.

 

Color of the branding is friendly, and builds trust. At the same time, it is different from indirect competitors.

 

 

 

Credits

Client: Profy 505

 

Executive Creative Directors: Nino Gordeladze, Beqa Meparishvili

Senior Art-Director: Mari Sukhishvili

Senior Copywriter: Irina Sakvarelidze

Head of Design: Natia Kvaratskhelia

Senior Designer: Segio Titenkov

Designer: Meko Chikadze

Strategic Planners: Tsotne Mazmanishvili, Giorgi Chikhradze

Account Manager: Inga Svanidze